Contact Weddings Reviews Tutorials River Directory

Leave us the misery

Team Strudel

New In Print

Cull

A7: Just the right size.

L'Île de Beauté

Thanksgiving tradition

Backpack testing

Trolling for clicks.

Just once

Back to the A7

Seasons

Classics

Df

Metabones Speedbooster

Halloween

Salto Alerces

Rio Futaleufu

Rio Baker

Journey to the Baker

Rio Gol Gol

Rio Cochamo

Cochamo Valley

more Chile

A-7

Chile

Reunited

The mystery

Rio Salado

Argentina

Fuefukigawa

Free?

Gear Attrition.

Imperfection is Beautiful

PPP

Moving!

The Winner!

Final Round

The Finalists

Semi-Finals

Advancing to Semis

United

Quarter Finals

We'll be back.

Sweet Sixteen

Advancing Wild Cards

Waiting

Wild Cards

Round One Results

March Madness

Last Four Spots

Second Fourteen

First Fourteen

Photo Championship

Far Nor Cal

Through the roof

Reality

LA-EA1

Corrected

Sierra River Scenery

Unnatural

Fresh

Abandoned

System

Sahalie Wallpaper

Back in the office

Out of the office

The Constant Change

Heading North

Subtle Details

Camera Gear List

Argentina!

Illinois/Stoked

Lifestyle wallpaper

NEX-5r updates

FM2

Hansel

South Feather misc

Sigma 19mm Review

Running Free

Two words

Right Wrong Remix

Astral Brewer

Diane's October WP

Dragon Tree

Follow your head

Sorting, sorting

Breaking the Rules

RSS Feed

Fantasy Slide

Thomas's B-day

South Fork Feather

The right wrong

Birthday wallpaper

Calendar/D600

Scenery & Stuff

Tools

D600

A99 commentary

Fixing links

Out of Town

Stikine Wallpaper

Camping

Urban Moon

NEX-5R

Texture

2013 Calendar not quite

Any camera

2013 Calendar

Mighty Klamath

Kyotsu Wallpaper

Ligare

Spin

Green again

Captain Challenge

Drytop Test Challenge

The Leaves

Capitol Moonrise

Colorado Captain

Flying Squirrel

Green Wallpaper

lifestyle

no name

a different side

upgrade path

4th of July

NF Moke

Dropping In

At the river

Stikine Wallpaper

Camping

Fader

Shangri-la wallpaper

Progression 2

Progression

Dinkey Rok Wallpaper

Lower Deer Creek

Deer Wallpaper

Into the unkown

almost

FWT + Yuba Gap

Dinkey Wallpaper

Black and not quite

Snowy Box Canyon

UMC Wallpaper

Storm Clouds

Sutter Buttes

Flying wallpaper

Barking Dog

Talung Wallpaper

French tutorials

NEX-5N Firmware

Wooley Creek Wallpaper

Common Sense

The Longest Road

Siang Dreams

little city

subtle

Reflections

2/13 Wallpaper

Clear Creek

2/7 updates

Taylor UMC Wallpaper

More Shasta

Four Deaths

Tamron 17-50

Piaxtla Wallpaper

In Color

B&W Mix up

Nikkor 24-70

Siang Wallpaper

Smith Pano

NF Smith Wallpaper

Stars Wallpaper

rain!

30

Mistletoe

Jonas Wallpaper

The Future

Spirit of Adventure

Lunar Ghost

Lunar Eclipse

Cody Wallpaper

Watershed

Wallpaper, other.

NF Wallpaper

Behind the scenes

For Sale

Drew Wallpaper

Thigh Hooks

85mm f/1.4

Oakland

Jackson Wallpaper

Headed Home

Rwenzori Four

Elena Hut

Werner Wallpaper

Bujuku Hut

The Green

Tied for First

Rwenzori One

South East 2

Kokatat Wallpaper

South East 1

Moonscape

Centennial

Not Davis

Davis

Safari

Red Barn

Pit River

Clean Water

Overnight Gear

Itunda

Dead Dutchman

Bujagali

BRG

Talung 3

Talung 2

Night & Misc

135 DC 2

135 DC

Talung

82 updates

Camping Wallpaper

Quote & Updates

Scott Valley

Backpacking

DPP Beta

Wallpaper

Japan Diaries

Dark Side

Rapid Mag

72

UCC

TS Q&A

EFK TS

Japan 3

Japan 2

Fantasy

65

South Silver

Japan 1

Seasonal Update

70-300VR

4th of July

TS Loop

BK

NFMF

300mm f/4.5

Gay Wave

52mm f/2 AI

53

Cowbell

51

Pakistan 2

Mill

Big secret

50mm AF-D

Silver Fork

Pakistan

#44

Back

#42

Teesta Four

Sony 16mm f/2.8

The road

Fishing

Silver Creek

Lobster Pot 2

Lobster Pot

A great paddler?

Kern River Fest

Jason Craig

Sunday

Teesta Three

The Wave

Teesta Two

Teesta One

Deer Creek

UMC T/S

Rainy Days

Bear River TS

What's in an edit?

Siang River

T/S Webber

Shot o the day

Change

Squaw Valley Creek

North Fork Cosumnes

Nikkor 28mm f/2

Random

Updated Tutorial #2

Tilt/Shift

Siang

Panning shot

New River Update

24mm 2.8

Weaverville Stars

Two lens reviews

Night Photography

Stars at Castle Lake

Going with it.

Lohit image

First
At least leave us the misery.

I'm a fan of the "Condescending Corporate Brand Page" on facebook. The other day this one about Pearl Harbor came up and caused some discussion in our house. Emotions have been exploited and used to manipulate consumers for a long time now. Tragedies were the last sacred ground. That line is now crossed on a daily basis. Is it worse than exploiting other emotions? To me gaining publicity and profit from suffering is wrong, but then again corporations turn suffering to profit every day with sweat shops. Perhaps this is just more in our face, and people are shockingly receptive to it.

Two years ago Eddie Bauer used Hendri's death for publicity. Realistically isn't that just what they pay athletes for; taking risk for publicity? Strange that saying so is taboo, even in the outdoor industry this is almost always sugar coated. It's tough to articulate, but I do believe some things are sacred and should be left to us and not used for publicity and profit. Death, misery and tragedy are some of those things. Maybe because when we experience them we don't want to see them trivialized. Unfortunately that's exactly what happens when these situations are used for publicity, and doing so has become the status-quo in the corporate world. What a shame that the pursuit of profit excuses morals and condones the exploitation of these very things that make us human.

On a positive note it is nice to see that for some businesses it's enough to advertise simply "we have something worth buying" and they are still alive and healthy. Let's support them this holiday season.












HTML Comment Box is loading comments...